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Holiday Sales Expected To Be Less Than Half Fed’s “Wealth Effect” Hope

Based on the Fed’s wealth effect creating surge in stock prices, Guggenheim’s Scott Minerd believes retail sales should be up 5.8% in Q4 2013. However, as we noted before, expectations are for a dismal 1-2% holiday spending growth at best; as 2013 is set to be the worst holiday spending season since 2009. Stores from Tilly’s to Abercrombie and Wal-Mart are warning, the NRF projects the first drop YoY since 2009, and gas prices are set to rise (further pressuring consumers’ disposable incomes). The bottom line – as we already know – is that QE’s effects on the real economy (if there were ever any?) are set to end in the 2013 holidays.

 

A 1-2% spending rise expectation is less than half the S&P’s surge would imply…

 

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Chart: Guggenheim

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